London-based womenswear label ISA ARFEN was founded in late 2011
by Serafina Sama, following a small collection of summer dresses
inspired by the retro glamour of Slim Aarons’ society photographs
The pieces were sold exclusively through private sales, and the enthusiastic response led the designer to develop these initial themes into a broader collection that combines a strong sense of tradition with a modern, eclectic attitude
The label is relaxed, feminine and fun, shot through with a touch of aristocratic sensibility
I like these looks from the SS collection!
The pieces were sold exclusively through private sales, and the enthusiastic response led the designer to develop these initial themes into a broader collection that combines a strong sense of tradition with a modern, eclectic attitude
The label is relaxed, feminine and fun, shot through with a touch of aristocratic sensibility
I like these looks from the SS collection!
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