Anine Bing has been in the fashion industry ever since she started modeling at the age of 15. She began dreaming about making her own clothing line, a dream which is finally becoming true
"I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design"
Anine gets her inspiration from music, L.A. flea markets, bloggers and from life at large and the label is naturally tailored towards city girls



