Julian Hakes

Really interesting career :)

Award winning London based architect Julian Hakes first released early concept images of the design for a new ladies fashion footwear concept on design blog www.dezeen.com

Later that evening Julian received a message from the editor of Dezeen to say it had gone viral' and he should put his name into Google. Julian did this and to his amazement got halfway through 'Ha….' before Google prompted him to 'buy Julian Hakes designed footwear?'

Within hours the story was snapped up by American blog www.gizmodo.com and registered in excess of 100,000 hits and streams of comments. Over that same weekend Hakes received press enquiries from agencies all around the globe

On the Monday after the story broke Julian received a call from the office of a well known female ex-model in New York requesting 2 pairs in her size for her show. At this stage the Hakes 'mojito' shoe was in initial sketch model and prototype form and they realised that they needed to make this concept into a reality

As a result and keen to see how the design worked on a foot, bloggers and fashion followers started themselves to imagine how this sculptural design could work, sparking a series of self made on line videos, photomontages and sketches

Almost 2 years in development Hakes has been working to refine every delicate, sculptural curve and twist to make this a very light, comfortable and elegant design