Tuesday, October 22, 2013

#Minimarket: Swedish design

Minimarket was founded 2006 by sisters Sofie, Jennifer and Pernilla Elvestedt

The clothing and shoes strive for combining comfort with elegance

"Where were you last pluterday" is the name of the FW'13 collection

The collection theme ends up giving you sci-fi vibes as well as casual western looks. The latter one gives outfits internally called the wanderers. Minimarket has moved on from only using warm colors to letting the cold colors take over. The FW'13 collection is filled with blue tones, combined with chryptonite green and some icy whites

The collection shows a wide spectra of silks, combined with interesting techincal fabrics. The prints for the collections are the Poltergeist print, inspired by TV noise, Diod print - light reflections of moving diod lights, the backlit print inspired by pictures of an unknown lightsource and the indistinct print – the graphic print of the season, inspired by Gio Ponti’s classic 3D cubes


Love these shoes from the collection:

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