Monday, December 01, 2014

ZDDZ London #newfashionlabel

Inspired by urban graphics and typography such as posters, advertisement, slogans, billboards, Russian textiles and socio-political issues, ZDDZ focuses on unusual, sport related fabrications, irreverent prints, androgynous silhouettes and creating genuinely desirable pieces for women who care about style

FW 2014: 
  Key words for the season
Layers, heavy/light, rebel, typography, school, oversized.
Lines and shapes
Oversized and longline, elongated silohouettes and dropped waistlines. Slouchy bomber jackets and mulit layering,, assymetry versus button up and formal. Contrast and easy wear.
Metallic acetate, cotton, 100% British wool, denim, digitally printed cotton and polyester.
Modern take on high-school uniforms and rebel girls, prints inspired by urban slogans and typography . A layered up range of coordinates that mix and play against each other, dressing up to dress down, putting it all on, the energy of and vibe of doing things your own way

These are my fave looks from this FW collection: 


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