Monday, February 02, 2015

Minimarket from #Sweden

Minimarket is a contemporary women’s wear label that was founded in Stockholm in 2006 by a trio of creative sisters

Minimarket stands for luxury without pretension. Its hallmark is its range of bold, vibrant prints that are created each season in house

The Spring Summer 2015 collection “Posing with a Parrot” is a tribute to Wanderlust and recalls the designers’ holidays past and present with references to their collection of souvenirs. A postcard, a stone from south America, wild flowers billowing along the coastlines of Europe: the memories of these are imbued in the eye-catching silk ‘Off-shore’ print and Bouganvillia pattern. The collection is characterized by a functional decadence visible in the pared down silhouettes and use of neoprene and mesh fabrics. Casual items such as t-shirts, shorts and short-sleeved button up shirts are inspired by the more relaxed tourist, whereas loose-cut trousers, long dresses in an aqueous green and asymmetric silver dove grey Costa dress would suit the more elegant beach- goer

These are my choices from the current collection: 


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